HELLO, KIA ORA, 안녕!
I’M HAYLEY FROM HAZE STUDIO.
A Korean-Kiwi based in Perth, Australia, Haze Studio was created with a simple goal: to help small businesses build brands they're genuinely proud of.
My design journey wasn't a traditional one. Before becoming a designer, I worked in marketing and digital communications, which gave me a strong understanding of how brands connect with people. From there, I taught myself design, completed a Diploma in Graphic Design, and eventually moved into a studio role within the real estate marketing industry. Along the way, I continued freelancing and discovered what I enjoyed most: creating brand identities from the ground up.
There's something special about taking an idea that exists only in someone's head and turning it into a brand that feels real, recognisable, and uniquely theirs. From moodboards and concepts to the final refinements, I love every stage of the branding process.
What sets HAZE Studio apart is the experience. You'll work directly with me from start to finish, receiving personalised attention, honest communication, and a collaborative process designed to uncover what makes your business different. My goal is to deliver agency-quality design without the agency price tag, lengthy timelines, or layers of account managers.
Whether you're launching a new business, refreshing your existing brand, or simply need creative support, I'm here to help create a visual identity that feels authentic and helps you stand out in a crowded market.
When I'm not designing, you'll usually find me at the gym, training for a half marathon or HYROX event (if I’m not injured), grabbing my non-negotiable morning coffee, or planning my next creative project.
Let's build a brand you'll be excited to share.