IDENTITY GYM | BRAND IDENTITY

Identity Gym approached me to develop a complete brand identity as part of their transition from Day 56. Working alongside the gym's brand strategist, I translated their refined vision, positioning, and long-term goals into a visual identity that reflects who they are today. The challenge was to create a brand that felt strong, professional, and performance-driven, while remaining warm, welcoming, and community-focused. Beyond functioning as a gym brand, the identity also needed the flexibility to extend into premium merchandise and lifestyle products. The resulting visual system centres around a distinctive logo that represents growth, progression, layers, and energy—capturing the idea that fitness is about building a stronger version of yourself over time. The final identity provides a scalable foundation for the business, supporting both member experience and future brand growth.