SUNDAY STUDIO | PASSION PROJECT

Sunday Studio is a conceptual brand identity created for a modern Pilates and wellness studio. Inspired by calm interiors, mindful movement, and contemporary lifestyle brands, I began by developing a moodboard that explored soft colour palettes, organic forms, and refined typography. The goal was to create a brand that felt welcoming, elevated, and restorative - appealing to clients seeking both physical wellbeing and a sense of community. The final identity combines a custom symbol with elegant typography and a soothing visual palette, creating a cohesive brand experience that extends seamlessly across touchpoints such as business cards, signage, and digital platforms.